IndiaCatalog.com
India News
Search Web Directory
News Home
Rs 15,000 crore in 5 days: Amazon, Flipkart clock record numbers during festive sales
Posted on 16th October 2018
Diwali has come early for e-tailers like Amazon and Flipkart whose Great Indian Festival and Big Billion Days Sales got over recently. With the 5-day long sale fst, both Amazon and Flipkart have amassed a whopping Rs 15,000 crore.

RedSeer Consulting in its report said e-tailers had a better "sales performance over the five festive days from October 9-14", generating about Rs 15,000 crore (around USD 2 billion) in sales. This translates into about 64 per cent year-on-year growth compared to USD 1.4 billion (around Rs 10,325 crore) generated in the 2017 edition.

"The industry witnessed a higher growth this time compared to the last year. This was driven by multiple drivers, key being a larger shopper base from tier II (and beyond) cities. Affordability and loyalty schemes introduced by e-tailing players also played a huge role in converting the visitors into shoppers," RedSeer said. Speaking to PTI, Amazon India Senior Vice President and Country Head Amit Agarwal said their 'Great Indian Festival' sale in the first 36 hours alone nearly surpassed the numbers it registered during the same period last year.

"The event exceeded our most aggressive plans across all the categories...more than 80 per cent of the new customers came from small towns, and we received orders from 99 per cent of the serviceable pin-codes in the country in just four days," he added.

He added that smartphone sales accounted for the largest portion in terms of value, while fashion was the biggest in terms of the units shipped.

"Fashion was also the biggest category in terms of acquiring new customers with 63 per cent orders coming from tier II and III cities... We also saw 2 out of 3 customers using schemes like exchange, EMIs and bank offers," he explained.

Interestingly, Amazon's Hindi Website, which was launched recently, saw 2.4 times new customers coming and shopping on the platform as compared to a non-sales day.

Arch rival Flipkart said its latest edition of the Big Billion Days sale has "smashed all the existing records to set new benchmarks for the entire Indian retail industry".

"Flipkart has recorded over 70 per cent share of entire Indian e-commerce market in the 5 day-BBD'18 sale, matching scale with global marquee retail events...Gross merchandise value (GMV) grew 80 per cent over the last year, whereas units grew by close to 2X year-on-year," a Flipkart spokesperson said.

Walmart-backed Flipkart claimed to be cornered 85 per cent share in online fashion market and 75 per cent share in large appliances category during the sale, while three-in-four smartphones bought between October 10-15 in India were on Flipkart. The spokesperson said there was almost 50 per cent growth in number of new customers coming in, while one out of two shoppers used payment schemes like EMIs and bank offers.

Flipkart pointed out that it saw close to 25 million people visiting its app on one of the sale days. This is the first mega shopping event being organised by Flipkart after Walmart acquired 77 per cent stake in the company in a USD 16 billion deal earlier this year.

Paytm Mall, which is backed by investors like Alibaba and SoftBank, said over 12 million items were sold on its platform, led by categories like mobile phones, consumer electronics, fashion and groceries.

It added that it had registered five times increase in transactions and sales compared to regular days with over 60 million visitors coming to the platform during the week-long sale. Also, over 2 lakh shopkeepers participated in the sale. ShopClues, which crossed the 1.5 million-order mark, said over 75 per cent of its orders came in from tier III and IV towns, especially, from states like Karnataka, Kerala, Tamil Nadu, Assam, Gujarat, and Punjab.

For Snapdeal, new buyers account for about 38 per cent of all the orders placed during the sale so far.

Paytm Mall kicked off its festive sale from October 9, while the others began a day later. While the first leg of the sale ended on these platforms on Sunday and Monday, more offers are expected to be rolled out as Diwali approaches.

Other Latest News
Natural gas production to rise by a third if output locked in ONGC, OIL fields opens up
Posted on 20th November 2018
India’s natural gas production will rise by a third provided the output locked in a dozen fields of state-owned ONGC and OIL is opened up by giving remunerative market prices, people with knowledge of the matter said. India currently produces about 90 million standard cubic meters per day (mmscmd) of natural gas and has ambitious plans to double output by 2022 to reduce its reliance on imports and replace some of the polluting liquid fuels to cut emissions.

Maruti ramps up production of Vitara Brezza
Posted on 20th November 2018
New Delhi: The country's largest carmaker Maruti Suzuki India (MSI) on Tuesday said it has ramped up the production of its compact SUV Vitara Brezza to reduce waiting period of the model.

The company has increased production of the vehicle by 10 per cent to 94,000 units during April-October period of the current fiscal as compared with same period of 2017-18.


Sensex drops over 100 points on global selloff, profit-booking
Posted on 20th November 2018
Mumbai: The benchmark BSE Sensex fell over 100 points in early session on Tuesday, breaking its three-day winning run as metal, IT, realty and banking stocks retreated, tracking sell-off in the global market.

The 30-share index dropped 104.41 points, or 0.29 per cent, to 35,670.47 points in opening trade. The gauge had rallied about 633 points in the previous three sessions.


Air India eyes 6,100 crore from aircraft sale, leaseback
Posted on 20th November 2018
Mumbai: Cash-strapped Air India Ltd expects to raise as much as $850 million (about 6,100 crore) by selling and leasing back seven wide-body aircraft over the next 15 days. The list includes six Boeing 787 (Dreamliner) and one Boeing 777 aircraft, which were delivered to the airline between November 2016 and March 2018, according to a tender posted on 16 November on the airline’s website.

Wipro appoints ex-IBM Bill Stith as healthcare head
Posted on 20th November 2018
New Delhi: Wipro Ltd has appointed former International Business Machines Corp. (IBM) executive Bill Stith to revive the fortunes of the Bengaluru-based company’s healthcare and life sciences division. Stith, who headed IBM’s healthcare and life sciences business in the US, is the third top external hire by chief executive officer Abidali Neemuchwala. His hiring is also Wipro’s third top-level management change in 2018.

» Post a FREE Classified Advertisement
Inviting Real Estate Agents, Job Placements Agents, Educational Institutes, Software Service Providers, Real Estate Builders, Marriage Bureaus, Travel Agents, Restaurant Owners, Health & Fitness Centers and other Local Businesses to Post a FREE Classified Advertisement on Cootera.com Classifieds Website.
Jobs in India India Real Estate Automobiles Matrimonials Beauty & Fitness

Add a comment for Rs 15,000 crore in 5 days: Amazon, Flipkart clock record numbers during festive sales
Please only use this form to enter comments on the above company. All comments are reviewed before they are displayed on the web site. Not all comments may be displayed. Check back with us to see if your comments have been displayed.
If you want us to email the comments posted by users, please Subscribe by email
Name*
Comments*
Security Code*
 

Be the first person to write a business review for Rs 15,000 crore in 5 days: Amazon, Flipkart clock record numbers during festive sales

Most Read News

Sensex, Nifty end higher for 2nd session on strong fund inflow, firm rupee

Vodafone Idea to report a sizeable loss in September quarter, say analysts

GVK Power gets approval to raise Rs 8,000 crore for debt repayment

Markets post third straight weekly gain; YES Bank stock declines 7%

Coal India share sale to employees receives a lukewarm response

More India News

  India Web Directory
Business Profiles
Automotive Directory
IT/ITES/BPO Directory
Hotel Directory
Health Directory
Business Directory
Gems & Jewellery
Education Directory
Real Estate Directory
Agriculture Directory
Logistics Directory
Yellow Pages
NRI Guide
Photo Galleries
Global Web Directory
*** FREE India Classifieds
Order Premium Listings
Submit a Site
Business Reviews
Home
About us
Link to us
Advertise
Contact us
Google Search Keywords: India Catalog, IndiaCatalog, India Web Directory
    © 1999 - 2018 IndiaCatalog.com
    All Rights Reserved
Privacy Statement