Mumbai's towering billboards, which hawk everything from the latest Bollywood movies to soda, block out more than sunlight. They're also a physical hurdle preventing Air India Ltd. from reaching its potential on what should be one of its most lucrative routes.
The height of the hoardings near India's financial hub means the Boeing Co 777-300ER jets the carrier uses for non-stop flights to Newark, New Jersey, near New York City, must fly 51 fewer passengers, or 15 per cent below capacity, in order to clear these.