BENGALURU: When Flipkart and Amazon India decided to launch their own brands of smartphones, they had a distinct advantage: exclusive insights into the minds of their customers. Smartphones make for the highest revenue-generating category for both the ecommerce companies, allowing them to gather volumes of data on what customers look for in the devices, what they like or dislike.

BENGALURU: Amazon India has set up 15 specialised fulfilment centres (FCs) to ramp up its daily essentials and consumables business for Amazon Now. The company, which has taken the hyperlocal delivery platform to the top four metro cities, will be utilising the new warehouses to meet demands for its two-hour express deliveries as well as scheduled ones on Amazon Now.

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