H&M Hennes & Mauritz AB

H&M Hennes & Mauritz AB

H&M opened its first women's clothing store in 1947 as Hennes (Swedish for "hers"); it later bought the hunting and men's clothing store Mauritz Widforss. H&M is controlled by the family of chairman Stefan Persson (the billionaire son of founder Erling Persson). H&M Hennes & Mauritz targets the Hip & Modish. The firm designs cheap yet chic clothing, mainly for men and women ages 18 to 45, children's apparel, and its own brands of cosmetics. Fast-growing H&M operates about 2,000 stores in some 35 countries and has direct sales operations in selected areas. Germany is H&M's #1 market, accounting for about 25% of sales. About 60% of its clothing is made in Asia, the rest is manufactured primarily in Europe.

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