Research showed that there was no formalized education to teach event management and this vast field was left very unprofessional so far. Event management companies found it very difficult to train their personnel and had to waste a lot of time and energy, and to the end they were losing a perfectly balanced person to a competitor for better bait. Companies found their executives not up to the mark to handle events professionally and growing need was felt to have formalized teaching in event management. If it could be done in Advertising and Marketing, in communications and Public Relations, the question was why not in Event Management? But it was not so easy because event management encompasses all, it includes organizational skills, technical knowledge, P.R., marketing, advertising, catering, logistics, decor, glamour identity, human relations, study of law and licenses, risk managements, budgeting, study of other medias, and the list just does not end here.

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